Hi, We're Euiex

A dynamic-women led digital & tech force
Pronounced, "You"
A woman-owned and led, technology, digital innovation, & integration services firm.
We facilitate radical and sustainable growth, navigate complexities, and drive meaningful impact. We believe in knowledge-driven collaboration, and have a passion for creating impactful solutions that scale businesses, digitize experiences, and revolutionize industries.
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Put simply, we’re nerds that like building and creating solutions that enable growth.

Our Story

Founded out of need during the pandemic; Euiex, works with businesses to translate experiences into data-driven growth. What does that even mean? We create products, technology, integrations, build transformative processes - all of this is surrounded by your technology (our clients technology) and infrastracture (existing, modified, and sometimes, new).

We’re a catalyst for technology, ideas, and connection. We create innovation, integrate technologies, and implement transformative processes. We approach each project with the dedication and insight as if it were our own, harnessing data at every stage to validate ideas, prioritize strategies, refine
experiences, and stay ahead of shifting demands.

Definition of Euiex

Pronounciation
"You"
Founded
2020
Role
Working Tagentially and Holistically with Clients
Website
euiex.com

At the heart of Euiex lies a simple yet profound philosophy: empowerment through connection. The brand name, Euiex, is a fusion of two powerful elements: "EU," which refers to the sense of unity, "I," representing the individual, and "EX," symbolizing transformation and excellence.

Together, these elements communicate the brand’s commitment to empowering individuals by fostering a deeper sense of connection and personal growth.

The symbol of Euiex—a modified version of sign language for "you"—embodies this ethos. It’s more than just a logo. It’s a reminder that every connection, every conversation, and every interaction begins with you.

The gesture in the symbol, inspired by sign language, is an inclusive, welcoming motion that encourages all to communicate and understand one another, regardless of language, background, or ability.

At Euiex, we believe that true success is built on meaningful connections. Our story is one of overcoming challenges, embracing diversity, and using innovation to make communication seamless for everyone—whether through technology, design, or human-centered service.

We’re not just a technology consulting firm; we're a catalyst for technology and connection, where every product, service, and experience reflects its connectivity and limitless reach.

By embracing this inclusive approach, Euiex has grown into a symbol of unity—where technology and human touch come together to bridge gaps. Every product, service, and experience we offer reflects our belief that the most powerful connection you can have is with others.

Through innovation, empathy, and a shared commitment to creating spaces where everyone’s voice matters, Euiex is proud to be at the forefront of a new era of technology, one where you are always at the center.

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Our Founder

Meet Jelica Baker
Managing Partner & Founder

Jelica Baker, the visionary leader and founder of Euiex, brings a unique blend of strategic insight and practical expertise to the world of technology and business growth.

Her journey includes building successful business divisions for Nasdaq and Dice.com, growing DeveloperWeek to the largest technology conference in the world, helping various venture-backed startups scale and foster their community’s; as well as launching her own company, which she grew into a thriving platform with a loyal base of over 5,000 diverse consumer clients. Jelica’s ability to connect brands with the people they serve has defined her career and drives her commitment to clients.

With a deep passion for understanding clients' needs and a dedication to delivering tailored, actionable insights, Jelica has crafted Euiex to embody her values. She ensures her team operates as true partners, immersing themselves in each client's business to provide guidance that aligns with both short-term goals and long-term vision. This philosophy has positioned Euiex as a reliable and trusted advisor to clients from various industries.

As the leader of a women-led, certified HubSpot partner, Jelica has developed Euiex into a powerhouse for product development, digital optimization, user and market data analysis, and engagement strategies. Notably, she has spearheaded the development and publication of AI frameworks and product development strategies for industry giants like Alaska Airlines, Fiserv, and L’Oreal (Luxe).

Her team leverages expertise, proprietary technology, and cutting-edge tools to drive transformative outcomes for major brands, including Neighborly, L’Oreal, and YUM. Under Jelica's guidance, Euiex is committed to fostering genuine connections and delivering exceptional results for every client.

"Jelica is a natural autodidact; and has, innovative approaches to commercializing products and services."

Roger Wood
Founding Team: Nextel, T-Mobile, Dialpad, SingTel Amobee, Orion, and others

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Our Approach & Philosophy

What sets us apart is our commitment to a "right-the-first-time" approach.

Our expertise extends from developing enterprise frameworks to deploying proprietary artificial intelligence solutions, tailored specifically to enhance customer engagement and drive growth. Clients like Neighborly, L’Oreal, YUM, Alaska Airlines, and Fiserv have trusted us to bring innovative strategies that deliver measurable impact.

We immerse ourselves in our clients' businesses, learning their priorities and challenges as if they were our own, to ensure the solutions we deliver are not only insightful but deeply relevant.

Whether we're building AI frameworks, conducting user testing, or analyzing consumer data, our team leverages every opportunity to create lasting value.

At Euiex, we are passionate about building strong partnerships and empowering brands to succeed in a rapidly evolving market.

We’re Immersed In Your World And Dedicated To Your Success

We Tailor Solutions To The Unique Needs Of Your Business, Leading To More Effective And Relevant Outcomes

We believe that by looking at the entire picture and solving from How Does This fit Into the Company’s Long-Term Strategy empowers our clients to unlock their project (and organizations) full potential by fostering a more innovative, resilient, and purpose-driven environment. Together, we stimulate long-term growth, and sustainable success.

We’re not in it to get the business and that’s it – we’re in it because we like solving problems and seeing our clients succeed; and watch them change the digital landscape in their respective industries.

And, because we’re part of the entire process – we stay ahead of shifting demands and ensure what we’re working on together is scalable and exceeds your expectations.

Our Team

Our team integrates expertise in strategy, technology, and operations to empower clients to achieve sustainable growth, navigate complexity, and drive meaningful transformation. With a commitment to exceptional service, innovation, and collaboration, we help organizations thrive in an ever-evolving business landscape. With a global client base and team members working across different time zones, we focus on asynchronous communication.

We pride ourselves in having exceptional organizational skills to ensure progress even when team members are not online simultaneously. Our team is comprised of strong leaders who empower more junior team members to take on leadership opportunities and to continuously learn about new advancements and technologies. Through mentorship, skill-building, and a culture of support, we empower each team member to grow into their full potential, ensuring that our clients receive the best service possible. Because, in a knowledge-driven business, ongoing professional development is key to ensure our clients are receiving the best recommendations.

What sets us apart is our deep belief in the power of a diverse and inclusive workforce. We are proud to be a predominantly female-led team, where every member brings a unique perspective, valuable experience, and a passion for excellence. Our remote-first approach enables us to tap into a global talent pool, ensuring that we can deliver cutting-edge solutions regardless of location. Flexibility and adaptability are at the heart of our culture, empowering our team members to work in a way that supports their personal well-being while maintaining the highest level of performance for our clients. Our team is committed to continuous learning and development, both for our clients and ourselves.

Led by visionaries who have built careers across strategy, technology, and operations, we are committed to providing personalized, actionable insights that drive real-world results. Whether it’s optimizing business operations, implementing digital transformation, or crafting growth strategies, our consultants work hand-in-hand with clients to create customized solutions that fit their unique challenges.

We take a collaborative approach to everything we do. Our consultants work closely with clients, using a combination of industry knowledge and innovative thinking to craft strategies that are both practical and impactful. With a deep understanding of the complexities that organizations face, we create actionable plans that can be implemented quickly—no weeks of waiting for results.

By integrating data, technology, and business strategy, we deliver solutions that make an immediate difference, fostering long-term success.

At Euiex, we are more than just consultants—we are trusted partners; an extension of your team. We believe in creating strong, lasting relationships built on empathy, transparency, and mutual respect.

We are here to help your organization unlock its full potential, navigate disruption, and drive growth. If you're ready to embrace a new era of business transformation, we’re here to guide you every step of the way.

Our Mission

To empower organizations by providing tailored, end-to-end consulting solutions that integrate strategy, technology, and operations.

We combine deep industry expertise with innovative approaches to deliver sustainable growth, improve performance, and navigate complexity, all while fostering strong, trusted partnerships with our clients.

We surpass expectations by leveraging our proprietary technology and frameworks, deploying and developing technology solutions that address challenges, foster innovation, and use data to fuel client business growth.

By combining expertise and deep industry understanding, we deliver tailored strategies that drive meaningful, long-term impact.